The catalog
Kova builds one theme at a time and finishes it properly. Each is aimed at a different catalog shape, and all of them are held to the same four rules.
For catalogs where the product needs explaining.
Evidence-led commerce. Ingredient references, comparison matrices, documented test results, and protocol timelines — the structure to substantiate a claim rather than just make one.
In design
Aimed at a different catalog shape entirely — larger assortments, faster decisions, less explaining. Still early, and it will not be announced until it is real. Waitlist members hear first.
A confirmation now, then one email at launch with early-access pricing.